The AUTOBEST Jury has been invited by SEAT for an exclusive program on the brand evolution and next models to come till 2020. `We are honored to be nominated as European AUTOBEST 2017 Finalist` said Luca de Meo, SEAT President in front of the Jury members during the visit in Martorell. The program offered an in-depth analyze of SEAT brand, design & marketing but also on the incoming models. The company specialists not only introduced the new Ibiza and Arona –the first small Crossover coming from SEAT- but also a future small car called `Marbella`, seen as a part of the Phase 3 in the evolution of the brand. `Phase 2 started with Leon in 2012 and is currently on the way with the very successful ATECA. With the new generation Leon we will start the phase.` stated Christian Stein, SEAT Director of Global Communications.
The urban SUV SEAT Ateca is a direct result of the `Created in Barcelona` concept. The capital city of Catalonia is the No3 `smart cities` in the world with a big rate of Mobile connectivity. With 7,6 millions visitors a year, Barcelona is the third most visited city in Europe! With special architecture –have a look to all the Gaudi’s diverse opera –Barcelona is an inspiration for the 1000 people working in Martorel R&D center and ATECA is a clear expression of this process.
More photos, here.