MG has officially received the AUTOBEST “Best Affordable Car Technology Package of Europe 2026” trophy for the new MG S5 EV during a special award ceremony held at the MG stand at the Goodwood Festival of Speed on 9 July.
The trophy was personally presented by Dan Vardie, Chairman and Founder of AUTOBEST, to Elbert Guo, President of MG Motor Central & Eastern Europe, marking the official hand-over of one of Europe’s most significant independent automotive recognitions at one of the world’s most prestigious automotive events.
The MG S5 EV earned the title of AUTOBEST “Best Affordable Car Technology Package of Europe 2026” as part of the first edition of AUTOBEST CONQUEST competition – the innovative award format combining the expertise of the AUTOBEST jury with direct public voting from across Europe.
Elbert Guo, President of MG Motor Central & Eastern Europe, said: “We are honoured to officially receive this prestigious AUTOBEST CONQUEST trophy for the MG S5 EV. This recognition reflects the dedication of our global teams to developing vehicles that combine advanced technology, intelligent engineering and exceptional value for European customers. Receiving this award at the Goodwood Festival of Speed makes this achievement even more meaningful, as Goodwood celebrates innovation, performance and automotive passion – values that have always been at the heart of the MG brand.
The MG S5 EV demonstrates our commitment to making electric mobility more accessible without compromise, and this award encourages us to continue bringing innovative technologies to even more customers across Europe.”
Dan Vardie, Chairman and Founder of AUTOBEST, said: “It is with great pleasure to present the very first “AUTOBEST Best Affordable Car Technology Package of Europe 2026” award to MG for the new MG S5 EV. And of course, we are delighted to celebrate this achievement during the Goodwood Festival of Speed, one of the world’s greatest celebrations of automotive excellence.
This marks the first time in AUTOBEST history that our jury shared its voting power with the car users of Europe, and it made a remarkable difference. European car users voted overwhelmingly in favor of the MG S5 EV. This is the clearest proof that SAIC Motor and MG have done a brilliant job of communicating the advanced technology offered across the MG models to customers throughout Europe. The technology package proved to be a key differentiator for the MG S5 EV among the finalists in the AUTOBEST Conquest competition. So, congratulations to all the engineers and everyone involved in achieving this outstanding success.”
The AUTOBEST “Best Affordable Car Technology Package of Europe” award highlights the growing importance of making advanced technologies available to a broader audience. The MG S5 EV stood out by offering an outstanding balance between innovation, intelligent engineering, and affordability, successfully responding to the expectations of both the AUTOBEST jury and European car users.
The first edition of AUTOBEST CONQUEST 2026 officially concluded with the AUTOBEST CONQUEST Show, broadcast live on 28 March 2026. The new format introduced a completely fresh approach to independent automotive recognition and became the largest live independent motoring entertainment event of its kind, bringing together audiences, automotive brands, journalists and live public participation in an innovative and highly engaging format.
About AUTOBEST
The AUTOBEST jury represents 32+1 European countries (Russia remains suspended), making it the largest independent motoring jury both in Europe and globally in terms of represented nations. The AUTOBEST jury pays close attention to the automotive industry’s efforts. Investments, new automotive job opportunities, funds for green cars and technologies, and support for different regions of Europe are all carefully assessed by the jury. New in-car technologies and connectivity are also under continuous scrutiny.
ENDS
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Andreea Oglan
