AUTOBEST Jury members have been invited to Chrysler House in Detroit, Michigan, USA, by the Fiat Chrysler Automobiles Marketing guru, Olivier Francois.
Was a very interesting session on the role of modern communication of brands and new models. According to Olivier, the role of video is increasing , with more emotional impact and less technical details.
The role of motoring media? Olivier Francois: ”It`s crucial. Motoring media can develop further the communication we do on a general level or can destroy what we did before!”
See more photos here.
